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Varana
Artisanal Womenswear Collection
Design Director
Varana London — Heritage Craftsmanship & Global Luxury
Creative Direction & Brand Launch
Co-founded and directed alongside Sujata Keshavan, Varana represents the architectural creation of a premium heritage brand from inception. Designed for the global luxury market, the collections marry ancestral Indian artisanal techniques—such as hand-weaving, woodblock printing, and bespoke embroidery—with clean, sophisticated European silhouettes and luxury tailoring Varana About Us.
Concept
To create a contemporary collection, inspired by artisanal techniques of India.
The challenge is to re-interpret traditional shapes and textures to create a unique collection.
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